The Box was a collaboration venture between Apple, BT, and Belgacom, but it was never released to the general public.
The company's next industrial foray was in 1994 with the Apple Interactive Television Box 1994. It was not a commercial success, with only 10,000 units sold before its discontinuation in 1994. The TV had a 14-inch CRT screen alongside a TV tuner card. In 1993, in an attempt to enter the home-entertainment industry, Apple released the Macintosh TV. To generate a higher revenue, they released Apple TV+ and Apple TV Channels a la carte. At the March 2019 special event, Apple highlighted their reorientation to withdraw attention on the Apple TV because of its low-rate success against the competition. Its media services include streaming subscriptions, TV Everywhere-based cables and broadcastings, and sports league journalisms. Apple TV runs tvOS with multiple pre-install software applications.
It lacks integrated controls and can only be controlled remotely, either through Apple Remote and Siri Remote or some third party infrared remotes. An HDMI-compliant source device, it has to be connected to an enhanced-definition or high-definition widescreen television through an HDMI cable to function. It is a small network appliance hardware that plays received media data such as video and audio to a television set or external display.
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